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	<title>Marketing Management for Small Business</title>
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	<description>Outsourced Marketing - for Results without the Overhead</description>
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		<title>Be your customer’s Habit not their Choice</title>
		<link>http://bluestone-marketing.com/2010/07/be-your-customer%e2%80%99s-habit-not-their-choice/</link>
		<comments>http://bluestone-marketing.com/2010/07/be-your-customer%e2%80%99s-habit-not-their-choice/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 11:57:55 +0000</pubDate>
		<dc:creator>Reem</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Decision Making]]></category>

		<guid isPermaLink="false">http://bluestone-marketing.com/?p=142</guid>
		<description><![CDATA[This is the core message in Neale Martin’s book Habit: The 95% of Behavior Marketers Ignore. The author is a Marketing Consultant to large technology companies. He has Ph.D. in Marketing and a background in psychology, which is a great combination when trying to understand consumer behavior. Martin maintains that most of our decisions, including [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why less is more when it comes to product options</title>
		<link>http://bluestone-marketing.com/2010/07/why-less-is-more-when-it-comes-to-product-options/</link>
		<comments>http://bluestone-marketing.com/2010/07/why-less-is-more-when-it-comes-to-product-options/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 11:21:35 +0000</pubDate>
		<dc:creator>Reem</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://bluestone-marketing.com/?p=130</guid>
		<description><![CDATA[A supermarket jam tasting display was set up as part of a study on choice conducted by Columbia professor Sheena Iyengar . When 24 different jam flavors were displayed 60% of the customers stopped to taste it but only 3% actually bought some. Whereas when the display was limited to 6 flavors, 40% of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Develop your Logo in 3 Easy Steps</title>
		<link>http://bluestone-marketing.com/2010/07/how-to-develop-your-logo-in-3-easy-steps/</link>
		<comments>http://bluestone-marketing.com/2010/07/how-to-develop-your-logo-in-3-easy-steps/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 10:37:52 +0000</pubDate>
		<dc:creator>Reem</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://bluestone-marketing.com/?p=115</guid>
		<description><![CDATA[Your logo represents your brand; it should be memorable, convey your brand’s qualities, and inspire trust. For small businesses, I would also add, communicate your line of business. We can’t shell out the millions that big brands, the likes of Volkswagen, Shell and IBM, spend on brand recognition, so it’s helpful if our logo can [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Six and Half a Dozen are not the same in Marketing</title>
		<link>http://bluestone-marketing.com/2010/07/six-and-half-a-dozen-are-not-the-same-in-marketing/</link>
		<comments>http://bluestone-marketing.com/2010/07/six-and-half-a-dozen-are-not-the-same-in-marketing/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 10:26:48 +0000</pubDate>
		<dc:creator>Reem</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Decision Making]]></category>

		<guid isPermaLink="false">http://bluestone-marketing.com/?p=109</guid>
		<description><![CDATA[One of my clients who usually offers volume discounts on his e-commerce web store recently told me he wanted to offer all his products at the lowest price he could afford and that customers would realize they were getting a great deal and buy more. This client, being a logical thinker, assumed his customers make [...]]]></description>
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		<title>Another Marketing Blog…..</title>
		<link>http://bluestone-marketing.com/2010/07/another-marketing-blog-2/</link>
		<comments>http://bluestone-marketing.com/2010/07/another-marketing-blog-2/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 10:43:46 +0000</pubDate>
		<dc:creator>Reem</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://bluestone-marketing.com/?p=91</guid>
		<description><![CDATA[These days it seems that everybody and their brother is blogging. Well, in my case this is literally very true. My brother has been blogging years before I even considered it. He was blogging when the only blogs around were either those of teenagers posting online diaries or of geeks and techies &#8211; he was [...]]]></description>
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		<slash:comments>2</slash:comments>
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