Pricing – Marketing Management for Small Business

Six and Half a Dozen are not the same in Marketing

One of my clients who usually offers volume discounts on his e-commerce web store recently told me he wanted to offer all his products at the lowest price he could afford and that customers would realize they were getting a great deal and buy more. This client, being a logical thinker, assumed his customers make… Continue reading Six and Half a Dozen are not the same in Marketing

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