This is the core message in Neale Martin’s book Habit: The 95% of Behavior Marketers Ignore. The author is a Marketing Consultant to large technology companies. He has Ph.D. in Marketing and a background in psychology, which is a great combination when trying to understand consumer behavior. Martin maintains that most of our decisions, including… Continue reading Be your customer’s Habit not their Choice
Category: Marketing
Why less is more when it comes to product options
A supermarket jam tasting display was set up as part of a study on choice conducted by Columbia professor Sheena Iyengar . When 24 different jam flavors were displayed 60% of the customers stopped to taste it but only 3% actually bought some. Whereas when the display was limited to 6 flavors, 40% of the… Continue reading Why less is more when it comes to product options
How to Develop your Logo in 3 Easy Steps
Your logo represents your brand; it should be memorable, convey your brand’s qualities, and inspire trust. For small businesses, I would also add, communicate your line of business. We can’t shell out the millions that big brands, the likes of Volkswagen, Shell and IBM, spend on brand recognition, so it’s helpful if our logo can… Continue reading How to Develop your Logo in 3 Easy Steps
Six and Half a Dozen are not the same in Marketing
One of my clients who usually offers volume discounts on his e-commerce web store recently told me he wanted to offer all his products at the lowest price he could afford and that customers would realize they were getting a great deal and buy more. This client, being a logical thinker, assumed his customers make… Continue reading Six and Half a Dozen are not the same in Marketing