Book Reviews – Marketing Management for Small Business

Be your customer’s Habit not their Choice

This is the core message in Neale Martin’s book Habit: The 95% of Behavior Marketers Ignore. The author is a Marketing Consultant to large technology companies. He has Ph.D. in Marketing and a background in psychology, which is a great combination when trying to understand consumer behavior. Martin maintains that most of our decisions, including… Continue reading Be your customer’s Habit not their Choice

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